A product has been out since last Oct..so maybe this isn't news.
http://insciences.org/article.php?artic ... sletter%29The anti-aging skin product that features the BYU ingredient was launched in October as part of the company’s ageLOC(TM) skin care line. Nu Skin sold $28 million of ageLOC skin care products in the last quarter of 2009.
The little-known molecule, called equol, is derived from plants such as soybeans. Its benefits for skin grew out of earlier work by BYU Professor Edwin Lephart who was testing various compounds from plants for possible impacts on human health. Equol stood out.