Rogaine foam .........

[Tricia]

It makes me laugh that Rogaine foam is just now hitting the market. It had been in the works for a very long time............

Makers of Rogaine(R) Revolutionize the Hair Loss Treatment Industry Once Again


New, innovative foam application is fast, easy and convenient

MORRIS PLAINS, N.J., Sept. 5 /PRNewswire/ -- Pfizer Consumer Healthcare
announced today that makers of Rogaine(R) have once again revolutionized
the hair loss treatment industry with the debut of New Men's Rogaine(R)
Foam.
The first of its kind, Rogaine(R) Foam provides a new, improved formula
that delivers the same FDA-approved active topical ingredient found in
Rogaine(R) Solution -- minoxidil -- without mess or fuss. The unique,
lightweight formulation dries quickly, applies easily and is simple to
incorporate into an everyday grooming routine.
Dr. Jeffrey Miller, associate professor and vice chair, department of
dermatology at The Milton S. Hershey Medical Center of the Pennsylvania
State University College of Medicine, notes, "Fifty million men in the
United States experience male pattern baldness, but many avoid treating the
condition because the current options are often too cumbersome and time
consuming."
Rogaine(R) Foam changes that.
"We invested significant time and resources into the new foam
formulation in order to evolve with our consumers' changing lifestyles,"
explains Rogaine(R) brand manager Tarun Malkani. "Men want to do something
about regrowing their hair, but not if it means adding time to their
grooming regimen. Applying the no-drip foam is fast, easy and effective --
a perfect fit for their on-the-go lifestyle."
"The foam disappears into the skin quickly with gentle rubbing and
deposits the active ingredient -- minoxidil -- directly to the target site,
without dripping," explains Dr. Miller. "This hassle free delivery system
will encourage user compliance and give patients an attractive new option
for hair regrowth."
Dr. Miller continues, "With 40% of men showing some degree of hair loss
by age 35 and half of all men experiencing hair loss by age 50, Rogaine(R)
Foam provides a practical answer for the millions of 'no-frills' guys who
want to look their best, but don't want to add time to their routine."
Men's Rogaine(R) Foam will be available starting in September 2006 at
mass-market drug stores and grocery stores nationwide and online at
http://www.Rogaine.com.
Average retail price is $24.99 per box for a one month supply.
For more information, please log on http://www.Rogaine.com.

About Rogaine(R)
Men's Rogaine contains the only FDA-approved topical ingredient
(minoxidil) clinically proven to regrow hair. Men's Rogaine(R) Extra
Strength Solution and New Men's Rogaine(R) Foam contains five percent
minoxidil. Rogaine is the number one dermatologist-recommended brand to
regrow hair in men with millions of users. Men's Rogaine is available in
one, three and four-month supply at mass, drug, food, and club outlets with
suggested retail price ranging from $24.99 to $49.99. For more information,
go to http://www.rogaine.com or call 1-800-ROGAINE.